Holo Chrome is a light purple, in fact, it shifts between blue and purple depending on lighting. You can really see a rainbow in it! I was quite amazed that the scattered holo in this polish shows even under my artificial light, at night and indoors. Most holos I have look completely flat if the sun isn't shinning (granted most of them are linear holos like Nfu Oh's).
I really like Kleancolor polishes and have always had positive experiences when using them. They have some pretty cool polishes at very affordable prices! I know a lot of people don't like their strong smell but I can't really say it bothers me. Anyway, Holo Chrome doesn't smell like the other Kleancolor's I've tried. I've never had a problem with their formulas either. Application is always smooth and consistent. Holo Chrome is no exception. The formula is thick but in a nice way, it actually makes application easier to control.
This is 1 coat of Holo Chrome over an unnamed lilac polish I had lying around. It's by a brand called "Yes Love" which I usually buy in €1 stores when I go on holidays to Spain or Portugal.